Six Phase Home Sale Process
Selling With Steve
- Outline your goals and desired outcomes
- Understand your motivations to sell and timeline for moving
- Enhance your understanding of the current market
- Clarify your financial picture
- Consult with experts
- Evaluate options
- Formulate an initial plan
- Engage real estate agent
- Discuss and advise on seller goals, timing and constraints
- Evaluate property features and details
- Conduct analysis of current market
- Design and implement a marketing and pricing strategy
- Recommend service providers
- Make home preparation and staging recommendations and prepare home for sale
- Engage real estate attorney
- Prepare home for photography
- Schedule and coordinate with photographers, videographers and floor planners
- Property due diligence and prepare FAQ for marketing purposes
- Prepare listing and marketing materials
- Pre-launch marketing on future listing
- Refine launch strategy based on early feedback and real-time market dynamics
- Launch and syndicate listing
- Continually promote and advertise
- Schedule, coordinate and host open houses & showings
- Answer questions, provide information and data
- Cooperate with brokers and agents
- Qualify buyers
- Present, review, and negotiate offers; advise the seller
- Coordinate offer acceptance and follow-up
- Coordinate home inspection & attorney due diligence
- Attorney prepares, negotiates and executes contract
- Coordinate and oversee property visits & appraisal
- Monitor bank underwriting process and assist as needed
- Co-op board application review & comment
- Plan and assist with coordination of move out
- Conduct final walk-through
- Schedule and close
- Move to and Enjoy your new home!
- Stay connected and offer support for future property needs
- Collect feedback and gather testimonials
- Assist with referrals for continued success
Work With Steve
Trusted
- “We couldn’t ask for a better real estate agent than Steve Segretta. He helped us sell our co-op apartment *and* buy our new condo, and we felt incredibly cared for in both transactions. Steve goes above and beyond, from sending thorough comp sheets to buying us a thoughtful gift when we closed on our new home. He was always reachable and extremely responsive, checking in when things took too long, spending as much time as we needed to talk everything through. Steve acted almost as a project manager for us; he found us a terrific apartment stager, a great real estate attorney, and seamlessly coordinated with all parties. Steve is warm, smart, committed to the job, and we’d recommend him to anyone looking in the New York area.”
- “Steve was very professional from the first meeting pertaining to the sale of my mother’s house all the way through the eventual closing.”
- “Getting matched with Steve on our home buying journey was like a little gift sent from above.”
- “A consummate professional – not pushy and never dramatic.”
- “One of the nicest and most thorough realtors that I have interacted with and that’s saying a lot since my sister works in the business.”
- “An expert in his field, and his professionalism, knowledge, and patience made the entire homebuying process smooth and stress-free”
- “Steven was patient, kind, responsive and trustworthy”
Client Focused
- “He was incredibly responsive, often returning an email or message within minutes”
- “He was super responsive and engaged through the financing process down to when I closed”
- “He aided with communication between all parties and made the entire home buying experience quick”
- “He was also always very responsive to requests and was a very effective gobetween on all fronts…we were so grateful!”
- “He was extremely responsive and made me feel comfortable and confident going forward with my purchase, even during a pandemic!”
- “If you’re looking for a patient, informed and responsive agent to guide you through NY’s real estate labyrinth, we recommend Steven.”
Value Driven
- “Incredibly smart, kind, responsive, and above all patient”
- “His extensive background in finance helped us navigate all the complex NYC real estate/financial/market questions”
- “His decades of experience living in Brooklyn added a wonderful local perspective, and his background in finance brought valuable analytic expertise to the table”
- “He armed us with extensive data to enable us to make the most informed decision”
- “Consistently presented us with solid due diligence and market analysis”
- “Steve quickly acclimated himself to an unfamiliar neighborhood and did a fantastic job”
- “I cannot emphasize enough how his knowledge of our area, his skills… and deep financial expertise helped us”
Selling Your Home
When representing you as Listing Agent on the sale of your home, my primary aim is to help you secure the highest possible selling price. This objective hinges on setting the most competitive listing price and executing a strategic marketing plan. To fulfill this commitment, I provide an array of resources and services, including:
Leveraging Extensive Professional Networks
As a part of Brown Harris Stevens, the largest privately held residential real estate firm on the East Coast, I tap into a vast network of over 55 offices, affiliates, corporate partnerships, and supplier relationships. Through our affiliation with Leading Real Estate Companies of the World, we connect with over 600 member brokerage firms. This extends your property’s reach to over 4,100 offices and 130,000 agents across 65 countries, providing unparalleled global market exposure.
Strategic Market Positioning
To optimize your property’s appeal, I analyze comprehensive data, including sales history, local market trends, and supply-demand dynamics, factoring in your home’s unique attributes. This analysis, combined with valuation models, informs our pricing strategy for an optimal selling price.
Comprehensive Marketing Materials
I create high-quality marketing materials, including professional photography, floor plans, and compelling property narratives. These materials feature prominently in brochures distributed across networks, print advertising in local, national, and global channels, “Just Listed” postcards for targeted mailing, and prominent in-office displays.
Online and Electronic Marketing
My digital approach encompasses multiple listing services (MLS), broad website marketing across various platforms, strategic email campaigns to agents and prospects, custom property websites, and social media campaigns across LinkedIn, Facebook, Twitter, and Instagram. These efforts maximize online exposure to potential buyers.
Utilizing Technology-Based Marketing Tool
Depending on your property’s unique attributes, I employ advanced technology tools such as property videos, aerial photography, virtual staging, 3D walk-throughs, and more to enhance its online presence and appeal.
Open Houses, Appointments and Networking
I offer guidance on staging your home and can connect you with trusted service providers. I host Broker Open Houses and Public Open Houses to reach a broad audience of potential buyers. I also coordinate appointments and follow up with interested parties promptly.
Effective Communication and Deal Management
Communication is paramount. I provide weekly updates on open house activity and market feedback. I assist in evaluating offers, negotiate on your behalf, and maintain clear communication with all parties involved, ensuring a smooth transaction from acceptance to closing.
Mission and Dedication
My mission is to offer a comprehensive real estate service while ensuring direct client interaction and management. I work alongside a dedicated team of experienced professionals, utilizing my resources, experience, knowledge, and expertise to help you achieve a successful and seamless home sale in the vibrant Brooklyn real estate market.
Rest assured, when you entrust your home sale to me as your Listing Agent, you’re tapping into a wealth of expertise and a commitment to delivering outstanding results.